Mira Showers Product Promo
- Branded Content
- Project Planning
- Video Production
Mira have been a client for several years and always give us interesting work and challenges for how we approach the products they are looking to promote.
Mira briefed us in early 2021 to capture a mixture of photography and video assets for a variety of products. All these assets were due at the end of 2021. The brief of requirements was vast, many products all with their individual values which needed to be carefully considered. Different finishes, situations and use cases all needed thought when it came to producing the films.
The content was going to feed their sales channels both with their own online presence and their sales partners such as ScrewFix and Plumbworld. Along side the video deliverables we also had to create a suite of photography against each of the products, all to a very high standard.
All these products are very different and all present their own unique challenges. These challenges range from their reflective chrome finish which can present multiple unwanted reflections to the bespoke way each product needed fitting. The pure scale of SKUs also presented an organisational challenge.
With a production of this scale having the correct crew in place is a must. Our first port of call was to establish crew size and delegate roles and responsibilities. The crew ranged from set builders, Creative directors, Mira installers and more.