Mosaique: Bringing the Outside In
The brief
Four days. Five videos. Five different times of day. A six-by-six-meter set.
When Dave and Mark from Mosaique gave us a call, we knew we were in for a challenge. But we also knew it was going to be fun. The project? Showcasing Millboard’s premium decking product in a way that highlighted its versatility and aesthetic appeal.
The build
One deck, many possibilities
Millboard decking isn’t just any outdoor surface, it’s a high-end, durable material designed to create stunning outdoor spaces. The creative concept from Mosaique was centred around the idea that this wasn’t just a deck; it was a space that could serve multiple purposes, at different times of the day, for different activities.
Our job was to bring that vision to life on camera. That meant mosaique had to construct a set that could transform seamlessly from morning coffee spot to afternoon sunbathing retreat, from an evening dining area to a nighttime gathering space. Each shot had to tell a different story while maintaining a consistent aesthetic that showcased the product’s premium feel.
Crafting the perfect set
To pull this off, we had to be meticulous in our planning. Every detail mattered, how the deck would interact with the lighting, how the background would complement the product, and how the camera angles would capture the different moods throughout the day.
When we sat down with Dave and Mark to discuss the set specifications, it was clear that every element had to be carefully considered. We worked through different layouts, tested focal lengths, and adjusted lighting plans until we landed on something we were confident would work. Collaboration was key, and by the end of that meeting, we knew we had a solid approach.
The outcome
Logistics and location
One of the key elements that made this shoot a success was the seamless organisation by Mosaique. They handled the logistics with precision, ensuring that everything was in place for a smooth production. From sourcing the right props and furniture to designing the perfect set layout, their meticulous planning meant we could focus on capturing the best shots. They coordinated deliveries, managed on-set scheduling, and ensured every small detail, from the positioning of outdoor accessories to the textures that complemented the decking, was spot on. Their expertise in design and logistics played a huge role in making the project run like clockwork.
Given the scale of the set, we needed a space that could accommodate it comfortably. We had already scoped out Moorland Studios in Worcester, and we knew it was the perfect choice. The studio had the right access, ample space, and a fantastic team on the ground who made everything run smoothly. Having the right environment made all the difference in executing the vision we had carefully planned.
A highlight of 2024
This wasn’t just about creating a great set of videos; it was about delivering content that would make an impact across Millboard’s digital presence. The five videos were designed to be used across their social media channels as part of a broader campaign showcasing the product’s versatility. From Instagram reels to LinkedIn case studies, each piece of content was crafted to engage different audiences and demonstrate how Millboard decking can enhance any outdoor space. The campaign aimed to inspire homeowners, designers, and landscapers alike, showing them just how adaptable and stylish this product can be.
By the end of the four-day shoot, we had captured five videos that truly showcased the versatility of Millboard decking. It was a project that challenged us creatively, pushed us to think outside the box, and ultimately delivered a final product we’re incredibly proud of.