Foldr: The Story Book & Pop-Up Book
The brief
We have been working with the lovely people at Foldr for over a year now, getting to know their product and how they market their brand and value. So when they asked us to work with them to come up with a video concept that transmitted the core value of the app to the world in a creative way, we knew we had to come up with something that “Wow’d!”
The build
The app had fantastic traction in the schools market but the development team at Foldr knew it could go a lot further, this was the inspiration of the story / pop-up concept we proposed and took forward.
Working with their brand and image teams we scoped a story to tell all the top level value of the whole product, setting it in rich graphic environments using 3d animation and motion graphics to bring the concept to life.
The outcome
This was a massive project and one the bexmedia team are extremely proud of, we look forward to being challenged once more by the Foldr team.