How to Create Engaging Social Media Videos: Insights from Alex Camper
In today’s digital landscape, creating engaging social media videos is essential for brands looking to connect with their audience and stand out. In a recent conversation with Alex Camper, our resident social media guru, we explored the strategies and techniques behind successful social media video content. Here’s a comprehensive look at Alex’s insights.
Understanding Content Strategy
Content strategy is crucial for effective social media presence. Alex explains, “I have bi-monthly meetings with Craig who oversees my progress with the socials. Each meeting we outline a set of goals and targets we want to hit…we try to build upon what has been doing well.” Regular reviews and adjustments help in maintaining a dynamic and responsive strategy.
The Role of Storytelling and Visual Elements
Storytelling is a powerful tool in video content creation. Alex shared an effective approach, “A really good example of this would be the Movember campaign…I spoke with an animator that we worked with and got him to bring our characters to life…building a series of mini videos to tell that narrative over a month was really strong and we had really good engagement throughout the entire month.” This method of using animation and a serialised story arc kept the audience engaged and invested.
Tailoring Content for Different Platforms
Different platforms require different content strategies. Alex noted, “One thing that I’ve always done for our Instagram process is tag the brands that we use…it’s a way to kind of force our content onto their feed or into their messages and they can have a look.” This tactic not only increases visibility but also fosters potential collaborations. He also emphasises the importance of captions, “I’m trying to add this a bit more by having text animate on…subtitles and text has a higher level of view retention.”
Boosting Audience Engagement
Engaging the audience is critical for the success of social media videos. Alex suggests, “Having that initial catch statement has helped a bit. The other thing that’s really helped is replying to comments.” Interactive elements and prompt responses to comments can significantly enhance viewer engagement. Additionally, he mentions the importance of using the bio effectively, “In the bio I’ve got like ‘follow us for more”…just a little thing to say to remind people that if they’re enjoying it…the option is there.”
Metrics and Optimisation
Understanding and analysing metrics is vital for optimising content. Alex focuses on specific metrics, “The two main metrics that I’m following are the like counts and then our follow counts.” These metrics help gauge the content’s performance and audience reach. He further explains, “There are times when 30% is non-followers…it’s still positive that they’re seeing it, but to what extent are they actually looking at it?” This analysis helps in refining the content strategy to better target and retain viewers.
Conclusion
Alex’s approach to social media video creation highlights the importance of a well-defined strategy, engaging storytelling, platform-specific tactics, and continuous optimisation based on metrics. As Alex aptly puts it, “That’s just the ongoing journey with socials.” His insights provide valuable guidance for anyone looking to enhance their social media video strategy, ensuring that the content not only reaches but also resonates with the audience.
Written by Lexy Condick x