Our long standing clients, Protrack Solutions, asked us to help bring their new fleet management mobile app to life.
We needed this video to work in a couple of ways; One, to educate users of the app on the base functionality and how it can integrate with their day to day work, and also to act as a promotional piece for companies looking to see how the app and the system behind it can add value to their operation, solving problems along the way.
Telling it as a story, using motion graphics, with the app function as the focus, allowed us to explore in some detail the products features and benefits.
This is very much an introduction as we are looking forward to creating further content that explores the wealth of function that their app contains.
Look out for the next instalment!