Anova are looking to shake up the way that the pharmaceutical industry develops new treatments.
The aim was to highlight the problems with the current model, to show inefficiencies and lack of technological integration with the established modes and methods. Then move to show what Anova is looking to achieve, and better this, with their new approach.
As the messages we needed to convey were complex and varied, we felt we needed a constant theme through the piece, this is where our cube came in. Using this allowed us to be creative with how we used it and how we situated the messages of the piece.
If you would like to learn more about Anova, please head over to their site: https://anovaevidence.com/
We look forward to hearing the progress of Anova and working with them again.