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Foldr: BETT Trade-show

Foldr
January 15, 2016
Motion Graphics

Project Description

We were approached by some very clever guys in charge of an app called Foldr.

The app provides a suite of tools and file storage options surrounding the classroom to homework environment.

They had a challenge to capture the various key areas of value from the system for use on electronic display boards at the large BETT Show.

They had a large amount of brand assets used on their website and in the app itself. This allowed us to create a motion graphic piece on a short deadline.

As a viewer watching it back online it may feel a little strange as the video pauses at a few points. Don’t be alarmed, we did that on purpose! One of the considerations we had is that the Foldr team knew they were going to have a lot of interest, we wanted to hit home to these on-lookers the key points, we feel in this environment it did the trick.

 

The feedback from the team has been great and the show was a rip-roaring success!

“We regularly found ourselves with a queue of visitors waiting to speak to the team. Having such an engaging and captivating video allowed those waiting to garner a real understanding of what Foldr is all about, before we’d even exchanged a word!”

Chris Wheeler, MD; Foldr